“Social Media Marketing… Let us do the hard work for you!”
Social media is absolutely one of the fast growing mediums of this decade. In Australia the number of visitors on social media sites such as facebook and twitter is easily surpassing the number of people that use search engines such as Google and Bing. This number is growing continuously by the minute.
Social marketing is still in its beginning stage, but significant opportunities exist for companies to take advantage of social media to build solid relationships with their customers and potential customers. There are also significant opportunities for companies to build exposure to their brand and products which will undoubtedly impact their sales and revenue in a positive way.
At The Seo Factory we have two customised solutions for the social network platforms Twitter and Facebook.
Facebook is one of the biggest success stories of the last few years and is continuing to grow at a rapid pace. There are currently more than 8 million Australians using Facebook on a day to day basis. One of the most important factors that contributes to Facebook’s success is that nearly all user information is hidden from the public. The only way that someone can communicate with a Facebook user is if they want to receive communication from that person.
Another important factor that makes having a Facebook Page an essential for businesses is that there are no spam filters on Facebook. As anyone that has embarked on an email marketing campaign will know, despite still being a profitable marketing channel there are constant challenges with spam filters, email open rates and deliverability.
By far one of the greatest benefits of establishing a Facebook Page with your customers and potential clients is that you can foster virtual word-of-mouth advertising. This is because when you add a new piece of information to your Facebook page, it will automatically appear within each of your ‘fans’ live feed, which is a list of all the latest updates from all their friends. Then if your information is interesting, your fans can choose to share it with all of their friends. This can be done with a click of a button and is where the word-of-mouth begins. It is worth noting that people often relate to their peers, so it is very likely indeed that your customers know other people that may want to become your clients as well.
Twitter has fast become one of the most visited social media websites on the Internet, with astonishing growth rates every year. The success of Twitter has been so significant that Google, Bing and Yahoo have now integrated Twitter results in their main search engine rankings.
So what is Twitter? some of you may ask. Twitter is a social media site where users are able to share comments of up to 140 characters in length (similar to a text message). It is different from Facebook, where most people’s profiles are hidden from the general public. With Twitter messages they can be viewed by the public and subscribed to by anybody. It is used for both personal and business purposes.
Twitter is now being used as a ´real time´ search engine, allowing users to instantly find the most up to date information on any topic or company anywhere in the world. This has become very popular because unlike search engines, which can sometimes take weeks or months to find new web pages and add them to their index, posts on Twitter are instantly available to be viewed by the public.